Your exhibit at The Digital Artist can be an excellent marketing tool. The Digital Artist regularly markets to art directors, creative directors, gallery owners and other art buyers. To help you get the most out of your exhibit, we’ve compiled these tips. Remember, you can access and edit your exhibit at any time, by logging in to the members’ area listed in the left-hand column of every page.
1. Make a good first impression. All of your online communications – including this one – should follow such basic rules as:
DON’T USE ALL CAPS. IT LOOKS LIKE SHOUTING. JUST LIKE THIS LINE
Chek yur speling. and yur grammer. Dont luk like a illiterut person to potenshul clients. Nuff said.
Use good manners. Don’t put anything in your exhibit that you wouldn’t say in an in-person interview at an office or gallery.
2. Give potential clients a way to contact you. We understand that not everyone is comfortable putting a physical address or phone number online. However, if you want to do business, you will need a method for clients to get in touch. (And, yes, people do get work through their listings at The Digital Artist. Click here for more.) At a very minimum, list an email address that you actually use. The Digital Artist does not sell, rent, give or lend the addresses in its database to anyone, so the use of junk addresses only hurts your prospects. More ravensburger puzzles
3. Tell us about yourself. The biography section of your exhibit is an opportunity to talk about your background, education, training, employment, experience, and exhibits. It doesn’t need to be a full-length biography – concise is good – but a skimpy, two-word biography, or, worse, a blank space, is a missed opportunity to give art buyers more reasons to call on you.
Special Tip: This information is essentially business-oriented, so skip anything that would be inappropriate is a business setting, such as age, health, religion, politics, grievances, rants and deep psychological traumas. Please.
4. Tell us about your art. Use the artist’s statement section to provide background information about your work. This is the place to write about your style, specialties, focus and techniques. Let everyone know what’s special about what you do.
5. Exhibit a compelling image. Select an image that works well online. Dark images with low contrast tend to be somewhat unreadable online. And, unless you are a protraitist, a picture of yourself is not particularly compelling as a marketing tool. (We know all our exhibitors are extremely beautiful!)
6. Keep us up-to-date. Sign in whenever there’s something new to let the world know about, such as a new specialty, a move, a change of address or telephone number. Updating your email address and website address are vital, as dead links may keep potential clients from contacting you, or seeing more of your work before making the choice to hire you. And broken links can reflect badly on your level of professionalism.
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Special Tip: Schedule regular check-ins to The Digital Artist – and all your online listings – to keep information timely. Once a month is best; quarterly sign-ins should be an absolute minimum.
7. Tell everybody about your exhibit. You can build traffic to your exhibit by:
Put a link back to your exhibit on any web pages you have online. To get the link to yuor page, check the URL window in your browser or right-click on your page that opens the pop-up menu to get Properties.
Use your exhibit’s URL in your email signature, printed materials and press releases.
Send out a press release announcing your exhibit. PRWeb (http://www.prweb.com) is an excellent – and free – major distributor of press releases online.
And finally, check in regularly to see which new features, functions and articles we’ve added to The Digital Artist. We’re working daily to make this the best and most useful place online for artists, artisans, designers, photographers and all creative people, as well as art buyers worldwide.
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